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July 15, 2013
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Categories: Marketing

DPI Launches New Mobile-Responsive Website

DPI is happy to announce the completion of a full-scale re-branding campaign with COHN, a marketing and public relations firm specializing in retail real estate, digital web presence, and social media. The project included the development of a focused brand strategy and modern visual identity, as well as a dynamic, user-friendly website.

At this year’s annual International Council of Shopping Centers (ICSC) Retail Real Estate Convention held in Las Vegas, DPI’s newly-designed website was featured in the iTechLounge Mobile 101 presentation highlighting the importance of mobile web screen responsiveness. Michael Barber of COHN focused on the accelerating growth of both mobile device purchases and speed-to-market, citing the iPhone 5’s two million customers within the first 24 hours.

Despite the revolution of mobile devices within the last few years, it is estimated by Google that approximately 70% of businesses do not have a mobile website. It was important for DPI to not be one of those businesses. Along with a complete redesign of our site and content management system, we opted to leverage a responsive design, ensuring visitors a common experience regardless of the device they are using.

Our team couldn’t be more pleased with the results. What do you think of our new website? Any additional features you would like to see? Let us know in the comments section below.

Michael Barber of COHN demonstrates the mobile-responsiveness of DPI's new website.

Michael Barber of COHN demonstrates the mobile-responsiveness of DPI’s new website.

Regardless of the device you are using, DPI's website will always be user-friendly.

Regardless of the device you are using, DPI’s website will always be user-friendly.

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